Privacy Policy
At Trylle, we take privacy seriously. This Privacy Policy explains how we collect, use, store, and protect information when you interact with Trylle’s website, Virtual Try-On technology, AI Stylist, and related services. We are committed to complying with all applicable data protection, digital privacy, and information security laws and regulations.
1. Our Commitment to Compliance
Trylle strictly adheres to all applicable privacy and data protection laws and regulations, including the Digital Personal Data Protection Act, 2023 (India), and is GDPR-ready in accordance with the principles of the General Data Protection Regulation (EU). We adhere to globally accepted standards, including lawfulness, fairness, transparency, purpose limitation, data minimisation, storage limitation, and security. Our systems are built using privacy-by-design and security-by-default principles.
2. Information We Collect
A. Data Collected from Online Shoppers
When users interact with Trylle-enabled features on partner websites, we collect the following data:
Virtual Try-On Data:
• Images voluntarily uploaded by users for virtual try-on purposes (face-only, body-only, half-body, or full-body images).
• These images are used solely to enable the virtual try-on experience and improve fit, visualisation, and recommendation accuracy.
AI Stylist Interactions:
• Chatbot interactions related to styling assistance.
• User preferences such as selected products, styles viewed, items tried on virtually, and recommendation clicks.
This data helps personalise the shopping experience and deliver relevant outfit or product recommendations
2. Information We Collect
B. Data Collected from Brands
For brands integrating Trylle’s technology, we collect:
• Interaction data showing how users engage with Virtual Try-On and AI Stylist features.
• Engagement metrics such as feature usage, clicks, and interaction frequency.
• Performance insights, including conversions, return-rate trends, and sales-related signals, are strictly limited to pre-checkout activity.
• Brand-provided information, including brand domain details, product catalogue data, and product metadata required for catalogue syncing and virtual try-on functionality.
This data is used to provide analytics, improve performance, and optimise Trylle’s services for brand partners.
3. How We Use Data
We use collected data to:
• Enable and operate Virtual Try-On and AI Stylist features.
• Personalise recommendations and improve user experience.
• Provide brands with aggregated insights on engagement and performance.
• Improve accuracy, functionality, and reliability of our technology.
• Ensure platform security, prevent misuse, and maintain compliance.
We do not sell personal data.
4. Data Security
All data collected by Trylle is secured using industry-standard technical and organisational safeguards. Access to data is restricted, monitored, and protected against unauthorised access, misuse, or disclosure.
5. Data Sharing
• User data is processed solely to deliver Trylle’s services and in accordance with consent provided by users.
• Brand data is shared only with the respective brand it belongs to.
• We do not sell personal data.
• Data is not transferred or disclosed to third parties except where required to operate our services, comply with applicable laws, or enforce legal rights.
Where cross-border data processing is involved, Trylle ensures appropriate safeguards consistent with GDPR-ready standards and applicable Indian regulations.
6. Data Retention
Trylle retains personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with contractual obligations, or meet legal requirements under applicable laws, including the DPDP Act, 2023. Where feasible, data is securely deleted, anonymised, or aggregated once it is no longer required.
7. User Rights
In accordance with applicable laws, including the DPDP Act (India) and GDPR-aligned practices, users have the right to:
• Access their personal data.
• Request correction or updating of inaccurate data.
• Request deletion or erasure of personal data, subject to legal and operational requirements.
• Withdraw consent where applicable.
Requests can be made through the brand platform where the interaction occurred or by contacting Trylle directly.
8. Updates to This Policy
We update this Privacy Policy from time to time to reflect changes in technology, legal requirements, or our services. The latest version will always be available on our website.
9. Contact Us
For any privacy-related questions or concerns, please contact us at:
Email: [privacy@trylle.com]
By using Trylle’s services, you acknowledge and agree to this Privacy Policy.