Terms of Use

2.1 Eligibility

The Platform is intended for businesses and professionals operating fashion or lifestyle ecommerce stores. By registering, you represent that: (a) you are at least 18 years of age; (b) you have the legal authority to enter into a binding contract on behalf of your business; (c) your use will not violate any applicable law or third-party right; and (d) all registration information is accurate, current, and complete.

2.2 Account Registration

To access the Platform, you must create an account by providing a valid business email address, completing OTP verification, and selecting a Subscription Plan. You agree to: (a) maintain the security and confidentiality of your credentials; (b) promptly notify us at hello@trylle.co.in of any unauthorised access; and (c) accept responsibility for all activities under your account. Trylle reserves the right to reject any registration or suspend any account at its sole discretion.

2.3 Account Types

Brands may create one primary account per business entity. Sub-accounts or team seats may be available on certain plans. Each account must be associated with a genuine operating business.

4.1 Licence Grant

Subject to your compliance with these Terms and payment of applicable fees, Trylle grants you a limited, non-exclusive, non-transferable, non-sublicensable, revocable licence to access and use the Platform solely for your internal business operations during the term of your active Subscription Plan.

4.2 Restrictions

You must not, and must not permit any third party to:

• •Copy, modify, reverse engineer, decompile, disassemble, or create derivative works based on the Platform;
• •Resell, sublicense, rent, lease, transfer, or make the Platform available to any third party without Trylle's prior written consent;
• •Use the Platform to build a competing product or service;
• •Circumvent or interfere with any security feature, access control, or usage limit;
• •Use automated bots, scrapers, or data mining tools to extract data from the Platform;
• •Remove, alter, or obscure any proprietary notices or branding;
• •Use the Platform in any manner that violates applicable law, including the IT Act 2000 or the DPDP Act 2023.

4.3 API Access

API keys are confidential and must not be shared or exposed in client-side code. Trylle may rotate or revoke API keys without prior notice in the event of misuse or a security concern.

5.1 Content Standards

You warrant that all Content you submit: (a) is owned by you or you hold all necessary rights and permissions; (b) does not infringe any third-party intellectual property, privacy, or personality rights; (c) does not contain defamatory, obscene, harmful, or unlawful material; (d) accurately represents your products and complies with the Consumer Protection Act 2019; and (e) does not depict minors in any exploitative manner.

5.2 Shopper Transparency

When integrating Trylle's widget into your storefront, you are required to: (a) clearly disclose to Shoppers that virtual try-on is AI-powered; (b) provide Shoppers with access to a compliant privacy notice describing how try-on image data is processed; (c) not misrepresent the accuracy or capabilities of the virtual try-on feature; and (d) obtain any necessary consents from Shoppers as required by applicable law.

5.3 Prohibited Uses

The Platform must not be used for: selling counterfeit or pirated goods; processing transactions for products illegal under Indian law; collecting Shopper data in violation of the DPDP Act 2023; or operating in categories including illegal weapons, controlled substances, or content harmful to minors.

6.1 Data Roles

The Brand acts as the Data Fiduciary under the DPDP Act 2023 for Shopper data collected via its storefront. Trylle acts as a Data Processor, processing Shopper data on behalf of the Brand in accordance with these Terms and Trylle's Privacy Policy. Brands must maintain their own lawful basis for processing Shopper data.

6.2 Shopper Image Data

Body images uploaded by Shoppers for virtual try-on are: (a) processed in real time solely to generate the virtual try-on visualisation; (b) automatically deleted within 24 hours of session end; (c) never used for AI model training without separate explicit consent; and (d) never shared with third parties except as necessary for technical delivery of the service.

6.3 Brand Liability for Shoppers

The Brand is solely responsible for ensuring that its Shoppers receive all required disclosures and consent mechanisms relating to the Trylle widget. Trylle shall have no liability to any Shopper arising from the Brand's failure to comply with applicable consumer protection or data protection law.

7.1 Trylle Intellectual Property

The Platform, including all software, AI models, algorithms, interfaces, design, branding, and documentation, is the exclusive intellectual property of Trylle. These Terms do not convey any ownership interest in the Platform. The name "Trylle," the Trylle logo, and all associated trademarks are the property of the Company.

7.2 Brand Content Ownership

You retain full ownership of all Content you upload. By uploading Content, you grant Trylle a worldwide, royalty-free, non-exclusive licence to use, process, store, display, and transmit such Content solely to the extent necessary to provide the services. This licence terminates when you delete the Content or upon account termination.

7.3 Feedback

If you submit suggestions or feature requests, you grant Trylle an irrevocable, perpetual, royalty-free, worldwide licence to use, incorporate, and commercialise such feedback without obligation or compensation to you.

8.1 Subscription Fees

Access beyond the 14-day free trial requires payment of subscription fees as listed on the Pricing page. Fees are in Indian Rupees (INR) and are exclusive of applicable taxes unless stated otherwise.

8.2 Billing Cycle

Subscriptions are billed in advance on a monthly or annual basis and renew automatically unless cancelled before the renewal date. Trylle reserves the right to change pricing with at least 30 days' written notice to active subscribers.

8.3 Taxes and GST

All subscription fees are subject to GST at the prevailing rate. Trylle's GSTIN is 29BPYPN6472D1Z4. GST invoices will be issued to the billing address and the GSTIN provided at registration. You are responsible for providing accurate GST details.

8.4 Payment Processing

Payments are processed securely through Razorpay. In the event of payment failure, access may be suspended if not resolved within 7 days of the due date.

8.5 Disputed Charges

Charge disputes must be notified to hello@trylle.co.in within 30 days. Chargebacks initiated without prior notice to Trylle may result in immediate account suspension.

9.1 Termination by Brand

You may cancel your subscription at any time via the account dashboard. Cancellation takes effect at the end of the current billing period. No refund is provided for the current period except as specified in the Refund Policy.

9.2 Termination or Suspension by Trylle

Trylle may: (a) suspend your account immediately for suspected fraud, security breach, Terms violation, or non-payment; (b) terminate your account with 14 days' notice for material breach remaining uncured; or (c) terminate immediately and without notice for violations of Sections 4.2, 5.3, or applicable law.

9.3 Effect of Termination

Upon termination: your licence ceases immediately; Brand Content is deleted within 90 days; all outstanding fees become immediately due; and Sections 7, 10, 11, 12, and 13 survive termination.

13.1 Governing Law

These Terms are governed by the laws of India. The courts of Bengaluru, Karnataka, India have exclusive jurisdiction, subject to the arbitration clause below.

13.2 Informal Resolution

Before initiating formal proceedings, the parties shall attempt informal resolution by notifying Trylle at hello@trylle.co.in. The parties will use good-faith efforts to resolve the dispute within 30 days.

13.3 Arbitration

Unresolved disputes may be referred to binding arbitration under the Arbitration and Conciliation Act 1996 (India), conducted in English, seated in Bengaluru. The arbitrator's decision is final and binding. Either party may seek urgent interim relief from a competent court.

14.1 Entire Agreement

These Terms, together with the Privacy Policy, Refund Policy, and any applicable Order Form, constitute the entire agreement between you and Trylle and supersede all prior communications or agreements.

14.2 Amendments

Material changes to these Terms will be communicated by email at least 14 days before taking effect. Continued use of the Platform after the effective date constitutes acceptance.

14.3 Severability

If any provision is found invalid or unenforceable, it shall be modified to the minimum extent necessary, and the remaining provisions shall continue in full force.

14.4 Assignment

You may not assign your rights or obligations without Trylle's prior written consent. Trylle may assign its rights in connection with a merger, acquisition, or sale of assets.

14.5 Force Majeure

Trylle shall not be liable for delays caused by circumstances beyond its reasonable control, including natural disasters, government actions, internet disruptions, cyberattacks, or pandemic-related restrictions.